DataMillions · Research on small online businesses
Small online businesses are listed for about 3.45× their yearly profit. Is that a fair price?
DataMillions reads brokers’ business-for-sale listings, sorts them into one catalog, and measures each asking price against what its category trades at. We publish the aggregates, the sample sizes and what the data cannot say.
The 19 resolved listings ranged from 0.90× to 28.5× — the top of that range is off this chart’s scale (5×) by design, not trimmed from the median. With n = 19, the 0.44× gap between the two medians is within what a handful of listings could change; it is not evidence of a difference.
Median asking multiple 3.45× across 243 listings; median resolved multiple 3.01× across 19 listings.What we do
The catalog. DataMillions Money collects listings into one searchable place so a buyer can compare like with like.
The inspection. Each listing is scored on six dimensions, from comparable sales to how much depends on the founder. A score always ships with the comps behind it.
The newsletter. A separate daily stock-market letter from the same team.
Read the evidence: Will it sell? → Open the catalog Get the newsletter
What we do not claim
A listing closing is not a business succeeding. We make no forecast of what any business will earn, no accuracy claim for the score, and we do not publish listing names or a seller’s financials. Figures above are a historical snapshot, not a statement about today’s market.